ONE ~ Connect across groups and communities
First things first: you need to connect with online groups that are similar to your business. This allows you to see what your competitors are doing and what is collaborating with customers who are searching for the services/products you offer. While this is an important step in your online business promotion, try not to crowd your business through these groups. You can include a link to your company's website or blog at the bottom of your posts, but your main goal is to connect, not market.
TWO ~ Using Listing Services
Next, you need to make it easy for your customers to find your business. Registering through listing services makes it easy for customers to find you using the search methods they are already familiar with. The three most notable options are Bing, Yahoo! Local and Google Places. Most of the companies use these websites as they are popular among many users.
THREE ~ Optimizing the search for your business
In addition to putting your company name where people search, you need to optimize the way you formulate information. This optimization increases the likelihood that your business will show up when this information is searched for. This is called SEO and stands for Search Engine Optimization. There are many “how to” guides out there for more information on how to refine your SEO.
FOUR ~ Create a blog and/or website
A blog is a wonderful tool for customers to connect with your business and learn what it's all about. This encourages them to stick with you over competitors because you can connect with your followers on a deeper level. Another amazing link a blog provides is allowing your customers to become email subscribers. This keeps your customers connected to your business and all the services/products you offer them.
FIVE ~ Social Media & Multimedia
Social media and multimedia are to a blog what SEO is to listing services. To get blog traffic, you need to get your content out there on social media sites so your customers can find you. Another benefit of the connections you generate through your online groups and communities is knowing what gets the most attention. Multimedia involves using video to market your business. Online video marketing is actually one of the best ways to reach people as it requires very little work on their part to watch. Video marketing is also a fun and easy way to reach your customers. Social media and multimedia are very important as many people are constantly connected to their social feeds.
While it may seem hectic, promoting your business online is not impossible or as difficult as it may seem. You just need to know where to start if you want to develop your business online. By using these simple methods, you will surely reach the masses and increase your business. So show the world the wonderful services your business has to offer. Bring your business to the people and the people will come to you!